ROWENTA

For the launch of a new product line, Rowenta aimed to make a lasting impression with a multitude of photo and video content to fuel its social media presence. Servaire agency approached us to produce visuals that capture the essence of the brand, with an aesthetic that highlights the quality of the products. All of this under a dark and coppery artistic direction, designed to showcase the elegance of this new collection.

Over three days, we transformed a studio into a Content Factory, custom-built to meet the creative demands of the brand. More than 50 visual assets were produced by a talented team, led by a director-photographer and supported by a technical crew of thirty people. Every detail of the set, every light, every angle was carefully crafted to elevate Rowenta’s artistic vision.