ROWENTA

Rowenta entrusted us with the creation of a hero film for the launch of their new beauty product, the Lift Contour Massager, a key addition to the My Beauty Routine range. The goal was to capture the essence of this product while staying true to the My Beauty Routine campaign universe, and highlighting its premium positioning. In collaboration with Servaire & Co, we designed a tailor-made production to meet this challenge.

We opted for a lifestyle film, centered around a morning routine, showcasing the elegance and effectiveness of the product. A dedicated team—director, director of photography, and technicians—was assembled to ensure that every aspect of the client’s and agency’s vision came to life on screen. Alongside the hero film, we also produced video tutorials to guide users in handling the device, as well as social media content, ensuring a cohesive and impactful visual and strategic approach.