LE SLIP FRANCAIS
Bouge ton pompon
Director
Antoine Blanchet
Role
Production + Post-Production
Client
Le Slip Français + Balmain
Usage
TV
Play
Le Slip Français, in collaboration with Maison Balmain, designed a beanie whose entire sales proceeds were donated to the Téléthon. To support this charitable initiative, France Télévisions offered the brand a free advertising slot to promote the campaign.
Working on a very tight schedule, we assisted Le Slip Français through every stage of the production of this TV spot. From talent scouting to the creation of the TV broadcast file, we helped them bring their vision to life. The result? A slightly offbeat film with a strong aesthetic, inspired by the legendary Harcourt Studios.
