HELLO FRESH
The whole family comes together !
Director
Ciel Rose
Role
Production + Post-Production
Agency + Client
PGSR + Hello Fresh
Usage
Social Media
Hellofresh and the creative team at PGSR had a clear ambition: to create a contemporary film highlighting the essential role of the new Hellofresh cooking box in the daily lives of modern families. Their concept? A digital mini-series in three episodes, designed to show how their recipes can transform ordinary moments into genuine experiences of sharing and joy.
To bring this vision to life, we chose to collaborate with the directing duo Ciel Rose, experts in capturing visually striking stories with a touch of comedy. From talent selection and casting to meticulous production management and rights coordination, we orchestrated every detail with care. The result? Three elegant, decidedly modern films that celebrate the art of coming together around the table, elevated by Hellofresh.
