CONFORAMA

Imalliance approached us to bring a vibrant project to life: three pop and colorful mini-films centered around the slogan “Live to the fullest, Sleep to the fullest.” With a creative vision provided by Proximity BBDO, our mission was to gather a team of talents that would bring this idea to life with boldness.

We enlisted Sébastien Auger, a director known for his quirky and humorous films, to inject a playful energy into the films. Backed by a carefully selected technical crew – director of photography, set designer, technicians – every aspect of the project was designed to enhance this visual experience. For the casting, our extensive network allowed us to find unique personalities who perfectly embodied the distinctive spirit of these mini-films, adding an authentic touch to the entire production.